Doodling while thinking. That was the concept behind this year’s “study in holland” event.
The event was growing bigger by the years and for the first time as the needs required, it was held in a bigger, more suitable venue than usual.
I decided it was time for a more playful design, yet true to its “orange tradition”.
I came up with this idea while doodling, to create something like a pattern and use a handwritten looking font for the title of the event.